AI Database Reactivation

Your best leads are already in your CRM. You've just stopped working them.

Lola is an AI agent that reactivates your dormant database, scores every contact, and routes the qualified ones to your team — connecting directly to your CRM and LOS. No replacement tools. No data migration. At a fraction of what you're spending on new leads.

Not ready to apply? Book a 20-minute call →  or  see what your database is worth →

Built and running inside an active mortgage operation — 15 qualified transfers routed in the first two weeks.

The database you paid for is rotting.

Every lead in your database cost money to acquire. Some converted. Most didn't. And every month that passes, the ones that didn't are getting colder — phone numbers disconnecting, emails going stale, intent signals decaying.

Meanwhile, you're buying more leads. Same types. Same demographics. Same cost.

You don't have a lead problem. You have a follow-up problem.

80%
of mortgage leads never receive a second follow-up after the first contact attempt
$40–$200
cost per lead from paid traffic — the same contacts already in your database cost you once

The same team that's buying new leads at $40–$200 each has thousands of opted-in, qualified contacts sitting in their CRM — contacts they already paid for, that already know who they are, that haven't been called in six months.

That's not a lead problem. That's a capacity problem. Lola solves it without adding headcount.

Lola works your database while your team works real deals.

Lola reaches out to your dormant contacts using AI-driven voice and SMS — persistent, consistent, and always on. Every conversation is logged. Every score is updated. Every qualified contact is flagged for your team.

📞
Reactivate

Lola contacts dormant leads via voice and SMS on a schedule you control — persistent outreach without adding headcount.

📊
Score

Every conversation updates a lead score written directly into your contact records — CRM, LOS, or both. Your team sees the data in real time.

🎯
Route

When a contact meets your qualification criteria, Lola flags them for human follow-up — directly in the tools where your team already works.

Lola writes every score, disposition, and conversation summary directly into your existing systems — CRM, LOS, or both. There is no parallel platform, no data silo, no vendor lock-in. Your data stays yours.

The command center that runs your entire book.

JABRR is the intelligence layer behind Lola — a live command center that tracks every lead, scores every file, and tells your team exactly who to talk to and when. This is what we're running inside our own mortgage shop right now.

Already running inside a real mortgage shop.

"One of our borrowers called the main line on a Friday. Lola qualified them, sent an application link. Saturday morning at 7:36am — with no one on our team involved — they filled out the full application on their own. That's what a closed loop looks like."
— Jared Rogers, Founder — DirectMyLoan / jabrr
920
Leads Worked in the Last 30 Days
27
Borrowers Currently Engaged in the Pipeline
7
Appointments Booked — Last 30 Days
2
Applications Submitted — Last 30 Days

Live numbers, pulled directly from Lola's system.

See exactly how it runs inside a real mortgage shop.

This is a real walkthrough — no slides, no pitch deck. You'll see the AI command center respond to a voice command, pull up a real borrower's file, show the full savings illustration, and brief an LO on the file in 10 seconds — all from a live production system.

Seen enough? Apply for a Pilot Spot →

Here's what you're actually signing up for.

1
You bring your database.

We don't touch your active pipeline. Lola works the contacts your team has stopped following up on. No CRM or LOS yet? We provision a workspace — no extra cost, no setup on your end.

2
We agree on what "qualified" means before we start.

Credit profile, timeframe, loan type — you define it. We write it down. Lola works to that standard. No surprises.

3
Lola connects to your stack.

We integrate with your existing CRM and LOS in 1–2 business days. Lola starts working your contacts on day one.

4
You watch the transfers come in.

Every qualified contact Lola surfaces is flagged in your CRM for your team. You close deals. We capture the data.

5
You provide a case study and testimonial.

Pilot spots are free in exchange for your honest results and permission to share them. That's the deal.

Pilot spots are limited to 5 operators. We're not scaling until the proof is airtight.

Lola is built for compliant outreach — not around it.

Consent Model In Counsel Review

AI-voice disclosure and immediate opt-out are built and live. DNC registry scrubbing and the call-recording disclosure are in the final compliance build, and the TCPA PEWC consent model is under active counsel review. Pilot dialing begins only once all of these are in place and counsel signs off — we will not dial a single contact on your list before then.

Lola opens every call by identifying itself as an AI, and processes every opt-out immediately and permanently. DNC registry scrubbing and the required call-recording disclosure are part of the compliance build going live before any dialing begins.

DNC Scrubbing Full DNC registry scrubbing goes live with our DNC-vendor account before any dialing begins. Today, any number already flagged DNC is blocked from being dialed — a hard block, not a log.
AI-Voice Disclosure Lola identifies itself as an AI at the start of every call — required by FTC and FCC. Built in, not optional.
Recording Disclosure The required call-recording disclosure is part of the final compliance build, in place before any dialing begins.
Immediate Opt-Out Processing Every opt-out is logged and processed immediately. Contacts who opt out are suppressed permanently.

Before the pilot starts, you confirm your list's opt-in provenance. Lola handles enforcement from there. Each pilot customer maintains their own DNC account — we integrate with it directly.

Apply for one of 5 pilot spots.

Run Lola on your dead database for 30 days — free — and watch qualified transfers land in your team's hands. Here's the whole deal, no fine print:

Free. The 30-day pilot costs nothing. You bring 500+ dormant contacts; Lola works them.
No contract. Walk away any time, for any reason.
No migration. Keep the CRM you already use — Lola works inside it — or we provision one. No setup on your end.
No risk after, either. When pricing starts, you only pay per qualified transfer — anchored below what you already pay for a fresh lead. Nothing until it's proven on your own book.

In exchange, all we ask is your honest results and permission to share them as a case study. That's the deal.

Pilot Application

Takes about 3 minutes. We review every application personally.

5 Spots Available

We review every application and reach out within 48 hours. No runaround if it's not a fit.

Prefer to talk first? Book a 20-minute call →

Common questions.

Does this replace my CRM or LOS?

No. Lola connects to the systems you already use — CRM, LOS, or both. You keep your workflows, your pipelines, your team. Lola adds an AI reactivation layer to the contacts your team isn't working. If you don't have a CRM or LOS yet, we provision a workspace at no cost.

What if my contact list has compliance issues?

That's on you to sort before we start — and we'll walk you through exactly what to check. Lola enforces compliance on every outbound contact; we need your list to be clean coming in.

What happens after the pilot?

If Lola performs, we'll move to a paid arrangement — per qualified transfer, priced below what you're currently paying for leads from paid traffic. The pilot exists to prove the number before you're asked to pay it.

What systems does Lola connect to?

Lola connects to your existing CRM and LOS — whatever you're using. It finds the gaps in your pipeline, identifies dormant contacts, and writes scores and dispositions back into your records. If you don't have a system yet, we stand one up for you. jabrr is the platform Lola runs on; the pilot is focused entirely on Lola.

How long until Lola is working my database?

1–2 business days from signed pilot agreement to first dials. The pilot itself runs 30 days: onboarding in week 1, live outreach weeks 2–4, results review in week 5.